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Multi-program acquisition calculator
Funnel Simulator
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Courses + digital offers
Kajabi Product Funnels
Compare the four measured Kajabi pages with their actual unique-view conversion rates, sale values and upsells.Complete customer journey
From impression to actual profit
01Impressions500,000$20.00 CPM
↓1.5%click-through
02Link clicks7,500$1.33 CPC
↓90.0%arrive on page
03Landing visitors6,750$1.48 each
↓11.2%reach offer
04Offer visitors755$13.24 each
↓4.7%buy main offer
05Main purchases35.2$283.82 CPA
↓2.3%see upsell × buy upsell
06Upsell purchases0.8$353 revenue
Gross revenue$18,888
−Refunds$0
−Ad spend$10,000
−Fees + costs$567
=Net profit$8,322
Implied CPM$20.00Matches your CPM input
CPA / purchase$283.82Cost to produce one purchase
Break-even CPA$520.00Before fixed-cost allocation
Net revenue$18,888After refunds, before costs
Same budget and cost assumptions
Compare the available benchmarks
Source window: Nov 1, 2025–Aug 26, 2026
PresetHistorical evidenceProjected purchasesProjected revenueCPAROASROI
No marketing degree required
What the hell does each metric mean?
Read the funnel from top to bottom: buy attention, get people onto the page, move them toward the result, then subtract every cost to see what the business actually keeps.
- Ad budget
- The total amount you plan to spend on ads.
- CPM
- What it costs to show the ad 1,000 times. Lower means you are buying attention more cheaply.
- Impressions
- How many times the ad is shown. This is not the same as unique people.
- CTR
- The percentage of impressions that become link clicks. A 2% CTR means 2 clicks for every 100 ad views.
- Link clicks
- How many times people click from the ad toward the page.
- CPC
- Cost per click: ad spend divided by link clicks.
- Page arrival
- The percentage of clicks that actually load the page. Some people click but never arrive.
- Landing visitors
- People who reach the landing, event, community or application page.
- Conversion rate
- The percentage that moves from one step to the next. Example: landing page → offer page.
- Efficiency retained
- A safety haircut for scaling. At 70%, the model keeps only 70% of the measured conversion performance.
- Capacity
- The maximum number of seats, members, bookings or sales the program can handle.
- CPA
- Cost per acquisition: ad spend divided by buyers, members, purchases or bookings.
- Break-even CPA
- The most you can pay for one result before the funnel stops making money, before fixed-cost allocation.
- Average sale / AOV
- The average gross value created by one main purchase or ticket buyer.
- Upsell
- An additional offer shown after the main purchase. Upsell conversion is the percentage that buys it.
- Member value / LTV
- For a membership, monthly value multiplied by the modeled number of paid months.
- Gross revenue
- All projected sales value before refunds, ad spend, fees and other costs.
- Refunds
- Revenue expected to be returned to customers.
- Net revenue
- Gross revenue minus refunds—but still before ads, fees and operating costs.
- Variable costs
- Costs that increase with each buyer, member, booking or ticket sold.
- Fixed costs
- Costs that stay the same regardless of sales, such as venue, production or campaign setup.
- Profit after all costs
- What remains after refunds, ads, processing fees, variable costs and fixed costs.
- ROAS
- Return on ad spend: gross revenue divided by ad spend. A 2.0x ROAS means $2 of gross revenue for every $1 spent.
- ROI
- Return on investment: profit after all costs divided by every dollar invested in ads, fees, variable costs and fixed costs. A 25% ROI means the funnel earned $0.25 in profit for every $1 invested.
- Net margin
- Profit after all costs divided by net revenue. It shows how much of the real revenue you actually keep.
The simplest way to read the model:If CPA is below break-even CPA and profit after all costs is positive, the funnel works on these assumptions. If it is not, change the traffic cost, conversion, sale value or expenses and see what has to improve.